Pedro Armendáriz Jr.

Armando Alvarez (Will Ferrell) has lived and worked on his father's ranch in Mexico his entire life. As the ranch encounters financial difficulties, Armando's younger brother Raul (Diego Luna), shows up with his new fiancé, Sonia (Genesis Rodriguez). It seems that Raul's success as an international businessman means the ranch's troubles are over as he pledges to settle all debts his father has incurred. But when Armando falls for Sonia, and Raul's business dealings turn out to be less than legit, all hell breaks loose as they find themselves in a war with Mexico's most feared drug lord, the mighty Onza (Gael Garcia Bernal).

Martin Gonzalez is a lower class boy who discovers the world of drug trafficking in the way to upward mobility fundamentally to win the love of Sophia, a good girl, a priori unattainable, which is his love since childhood. His boldness, unconsciousness and youth lead him to become active and vital part of the dangerous "Cartel Norte del Valle", a criminal organization that defines itself as a bloodthirsty and powerful device that overcame the Cali Cartel in cunning military power of corruption and economic strength. Several years of drug and appropriate (bad) friends helped Martin to move up the syndicate, and finally getting the attention of Sofia and win her love.