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In the movie Billboard (2019), times are hard for Casey, a radio station owner desperate to save his struggling business, WTYT 960. With listener-ship plummeting, Casey devises a risky plan to generate buzz and attract new audiences. His idea? A billboard sitting contest.
Four fortunate participants are selected for the contest, with the chance to win an enticing prize of nine-sixty thousand dollars and a mobile home. The catch? They must live on a billboard and outlast their competitors to claim the reward.
As the contest kicks off, the tension rises among the contestants. They face not only physical challenges like battling the elements but also psychological hurdles. Stuck on a billboard for days on end, they experience fear, exhaustion, and ruthless media attention.
Meanwhile, Casey revels in the increasing media coverage and newfound publicity for his struggling radio station. But when controversies arise and unexpected events unfold, Casey realizes that his plan might have unintended consequences, threatening not only the contestants' well-being but also his own reputation.
Filled with suspense, humor, and an exploration of the human psyche, Billboard takes viewers on an enthralling journey as they witness the contestants' determination to survive and Casey's struggle to navigate the consequences of his bold idea. Will the contest be the ultimate saving grace for WTYT 960, or will it lead to unforeseen downfall? Find out in this gripping film.
